If you’re a high-achieving corporate woman, chances are your CV is packed with impressive skills. You’re a strategic thinker, an excellent communicator, and a results-driven leader. But here’s the thing—so is everyone else applying for that next big role.
In a competitive corporate world, hiring managers aren’t just looking for someone who says they can do the job. They want proof that you can deliver. That’s why your CV shouldn’t just list skills—it should showcase your impact.
Why Impact Matters More Than Skills
Think of your CV as your personal brand pitch. A hiring manager isn’t just looking for someone who “knows how to lead a team”—they want someone who transformed a team, drove performance, and delivered tangible results.
Compare these two statements:
❌ “Strong leadership skills with experience managing teams.”
✔️ “Led a team of 10, increasing productivity by 35% and reducing turnover by 20% within a year.”
Which one stands out more? The second one, because it proves your leadership made a difference.
How to Shift from Skills to Impact
Here’s how to make your CV work smarter for you:
1 Use Numbers & Metrics Whenever possible, quantify your success. Did you increase revenue? Cut costs? Improve efficiency? Numbers add credibility.
Example: “Implemented a new sales strategy that increased revenue by 25% in six months.”
2 Showcase Business Impact How did your work move the needle for the company? Highlight the bigger picture. Example: “Streamlined internal processes, saving 10+ hours per week and improving team efficiency.”
3 Tell a Before-and-After StoryThink about where a project, team, or company was before you stepped in—and how you changed the game. Example: “Revamped underperforming marketing campaigns, leading to a 40% boost in engagement.”
Take Action: Give Your CV an Impact Audit
Go through your CV right now and look for places where you’ve listed skills without impact. Ask yourself:
Have I shown the results of my work?
Can I add numbers or business outcomes?
Does this prove I can deliver, not just talk a good game?
Your CV should position you as the woman who gets things done—not just the one who knows how to do them. Because in today’s corporate world, it’s not about what you can do. It’s about what you’ve already achieved.
Ready to own your impact? Let’s make sure your personal brand reflects the powerhouse you are. If you are looking for support to articulate your impact and personal brand - we can help.
Ps. You might be able to fund your coaching through your employer, contact us here.