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Writer's pictureSamantha Lynch

Working in the corporate space? Think of your personal brand as your career insurance.

Updated: Oct 16

If you are an established corporate professional we can help accelerate your ambitions as an employee within your current working environment. Gain new momentum in this next phase of your career by building your personal brand. We know you do the graft, but there are other levers of your career that you need to manage in order to succeed.



I get it, you're busy delivering and sometimes looking after what you need to do comes last. Quite often we see new clients approaching us at a crunch point in their career, whether that is an unexpected change such as job re-profile, redundancy, exit package or personal shift. But the clients we have worked with agree that if you manage your personal brand proactively (before you really need it) then those unexpected shifts in your career can be more easeful and less daunting. Think of it as your career insurance - you're managing your career with an overall strategy and less reliant on any one role or company. It also leads for more proactive annual review and personal development conversations at work because you know what you need from your employer.


So here are three tried and tested tips to help you get started


1 . Focus on your strengths not your weaknesses: I often hear people saying I am not

good at x, y, z and then they lean into training to improve their weakest areas. However, my advice is to go hard on what you are already good at. So what every you are great at, lean into it. Get even better at it through training and use your unique strength more. If you're great at networking do it more - it might help you land key opportunities for your company.


  1. Build your online presence with purpose: You don't need to be all over social media

    but when people Google you, give them something to look at. A simple tidy up of your LinkedIn or staff profile can ensure you connect with the right people who are aligned to your future ambitions.


  2. Max out your staff development budget: So many employees don't event access the resources that form part of their package as an employee. Did you know that many of our corporate clients fund their coaching through their employer via staff and learning development funds, redundancy, onboarding and exit packages. Make sure you ask and find out what is available to you as standard.


Here are ways that we can help clients just like you:

  • Start building your personal brand

  • Clarifying your career strategy

  • Preparing for the interview and promotion track

  • 90 day impact plan for starting your new role with more ease

  • Increasing your visibility internally/externally

  • Build a better working week

  • LinkedIn personal brand support

  • In-house coaching, workshops and keynotes

  • Navigating personal shifts - motherhood, burnout.

  • Role support - work through your challenges at work with us so you don't need to take them to your boss.




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