We are all the authors of our own lives. In this exciting talk, Dr. Sam Lynch shared her personal journey from academia to entrepreneurship. She shares lessons learned along the way to help you take charge of your ambitions, craft your personal brand, and design a career on your terms.

As a marketer and researcher by trade and later as an academic, Dr Sam Lynch works with businesses, agencies, and independent consultants to deliver fashion consumer behaviour research. Sam obtained her MSc International Fashion Retailing and PhD from the University of Manchester. Her PhD examined the stages of the omnichannel customer decision-making journey for fashion. Translating her knowledge into academia Dr Sam has worked as a University Head of Department with responsibility for examining, validating and delivering graduate and undergraduate fashion education. Passionate about knowledge-exchange Sam has overseen and delivered partnerships with industry through fashion sponsorship events, working with graduate students in industry through her venture FS* | Fashion Smart and independently through her Work Smarter* consultancy. Sam is also an advocate and mentor for early career academics. Join us for a conversation about her academic journey and about her insights on personal brand development as an academic!